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Our Marketing Philosophy: Niche Marketing - 100 hits = 100
sales VS. 1000 hits = 10 sales.
One of the most effective ways to draw traffic to a web site is high exposure. When you
want to look something up on the Internet, where do you go? Answer: to a search engine! It
only makes sense then, if you want someone to locate your web site, you should advertise
in search engines. To be listed all over the Internet and submitting to search engines can
be a very timely effort. We can submit any URL or web site to over 500 search engines and
FFA Link sites.
- Online Classified Ad Submission
Another effective way to promote your site and your products is to submit classified
advertising online. There are literally thousands of classified advertising sites
currently online. A.C.E. will develop highly targeted submissions and undertake this time
consuming task for you.
- InterLinks & Reciprocal Link Exchange
Linking with other sites is the most critical, and possibly the most rewarding, way to
link. But, it must be done with care. The best thing that can happen to you is that you
get a rush of new pre-qualified customers eager to buy what you have to offer. The worse
thing that can happen to you is that you link to someone who sends you the wrong kind of
customer, who competes with you and steals your customers, or who later turns out to be an
unethical cyberbiz practitioner who damages your reputation by association.
Banners, are the active links that you see virtually all over the
Internet. These banners allow your business to strategically draw attention and
traffic to itself, its web site, or its display ad, by simply being listed on a specific
location. For example, a banner ad can be placed on the NDIYP
under your state page. Whenever someone searches in your state for your service, your
banner will appear! When the viewer clicks on the banner they are immediately taken to
your site! Upon an evaluation of your business, A.C.E. can offer you specific online
locations where banner advertising can be most beneficial.
- Search Engine Reports (keyword vs. ranking)
Once submitted, it is important to know what level of web site presence has been
established. We can provide you with detailed reports of your web sites ranking in major
search engines for specific keywords and phrases. Utilizing these incredible reports will
save you 30+ hours a week of this time consuming process.
- Keyword Strategies & Research
In addition to gaining high exposure, a successful web site will have highly valued
exposure. This requires implementing targeted keywords and phrases into an HTML document.
Since no two search engines utilize the same search algorithm, this time consuming
research must be done on every major search engine. A.C.E. will research and develop
keywords and phrases that are most appropriate to your web site. We will also incorporate
successful search engine strategies to improve your web sites exposure.
Most individuals searching the Internet utilize 10 top search engines. Additionally,
these surfers, for the most part, will only search within the top 30 results returned by a
search engine. At this point the surfers have either found your competition, revised their
search terms, went elsewhere, or given up. A.C.E. will implement specific strategies
geared towards the top 10 search engines in order to draw these surfers to your web site.
A.C.E. will guarantee your placement in the search engines for the keywords of your
choice!
Off line advertising plays a critical support mechanism for any successful web
site. It is important to incorporate email and web site addresses onto letterheads,
envelopes, businesses cards, etc. In addition, a press release and formal
announcement can strongly aid the promotion of a web site. A.C.E. can help arrange
the best ways to utilize off line advertising and promotion of a web site into everyday
business.
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